Data Privacy

Last updated: 2 July 2026

This page sets out how personal data is processed by the AMALYTICA entities. Choose the controller relevant to you. The text below reproduces the official policies; the authoritative version of each is available as a PDF.

AMALYTICA sp. z o.o. — Poland

Kilińskiego 66, 90-118 Łódź · KRS 0000853961 · VAT PL7272844299

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Please be informed that, acting pursuant to:

  • Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) (OJ EU L 119, 4.5.2016, p. 1, as amended), hereinafter referred to as the “GDPR”;
  • the Act of 10 May 2018 on the Protection of Personal Data (consolidated text: Journal of Laws [Dz. U.] of 2019, item 1781, as amended);

jointly referred to as “GDPR”, AMALYTICA sp. z o.o. processes, in connection with the advisory services it provides, personal data of:

  • its clients and prospective clients who are natural persons;
  • natural persons authorized to represent a client, and of the client’s employees and collaborators, whenever the client is a legal person or an unincorporated organizational unit;
  • personal data of natural persons, received from clients or other entities in the course and for the purpose of the services provided.

To the extent personal data has not been obtained directly from the data subject, its source is the clients or other entities indicated above, and the categories of data processed are those listed in Section III.

I. Personal Data Controller

The personal data controller is AMALYTICA sp. z o.o. with registered office in Lodz, at Kilińskiego 66, 90-118 Lodz, entered in the register of entrepreneurs of the Polish Court Register maintained by the District Court for Lodz-Srodmiescie in Lodz, XX Commercial Division of the Polish Court Register, under the KRS number 0000853961 (“AMALYTICA”). AMALYTICA’s contact details are available at www.amalytica.com. Personal Data Inspector has not been appointed.

II. Purpose of personal data processing

Personal data are processed for the following purposes, based on the following legal grounds:

  1. to promote and conduct direct marketing of AMALYTICA’s services, with prior consent (GDPR Article 6(1)(a); for marketing carried out by electronic means of communication — taking into account Article 398 of the Act of 12 July 2024 — Electronic Communications Law, Journal of Laws item 1221, with consent collected separately for each communication channel);
  2. to conclude and perform a service agreement (GDPR Article 6(1)(b)); with respect to data of persons representing the client and of the client’s employees and collaborators, the basis is the legitimate interest of the controller and the client (GDPR Article 6(1)(f));
  3. for recruitment or cooperation (GDPR Articles 6(1)(a), (c));
  4. to comply with the legal obligations imposed on a personal data controller under EU law or applicable domestic (including Polish) law (GDPR Article 6(1)(c)), and in particular the obligation to disclose personal data of a data subject, whenever AMALYTICA is obliged by law, including the Polish acts on: Counteracting Money Laundering and Terrorist Financing, on Accounting, on restructuring, on trading in financial instruments;
  5. to protect the vital interests of the data subject or of another natural person (GDPR Article 6(1)(d)); and
  6. to protect the legitimate interests of AMALYTICA (GDPR Article 6(1)(f)), and in particular to pursue, establish and defend claims, monitor the use of AMALYTICA’s resources, identify conflicts of interests and ethics violations, fraud prevention, and for archival and statistical purposes.

III. Scope of data processing

AMALYTICA processes personal data to the extent necessary to provide its services and to comply with legal obligations, in particular the following categories of data:

  • identification and contact data — e.g. first name and surname, company, position, address, e-mail address, telephone number;
  • billing and payment data — data necessary to issue an invoice (including tax ID), transaction identifiers and payment information;
  • order and contract data — information on ordered reports, purchase history and correspondence relating to the provision of the service;
  • user-account data — where an account is created, including the login and a password stored in secured form;
  • data arising from legal obligations — including data processed for accounting and tax documentation and, to the extent applicable, data used to fulfil anti-money-laundering obligations;
  • technical and usage data — e.g. IP address, device data, logs and cookie identifiers, to the extent indicated in the cookie policy;
  • data provided by the client — necessary to provide services in a specific case.

IV. Data retention period

Personal data are stored for no longer than necessary to achieve the purposes for which they are processed, in particular:

  • data relating to the conclusion and performance of an agreement — for the term of the agreement and, after its termination, for the limitation period of claims;
  • data in accounting and tax records — for the period required by law (as a rule, 5 years from the end of the relevant year).

V. Recipients of personal data

AMALYTICA takes care to keep personal data safe and does not transfer them to any person or entity not authorized to receive the same. Therefore, in addition to partners, employees and collaborators who are authorized to process personal data as part of the services provided by AMALYTICA, personal data may be made available to:

  1. entities providing accounting, IT, tax and audit services to AMALYTICA;
  2. government agencies, state authorities or authorities entrusted with public services (courts, court enforcement officers, mediators, probation officers, tax inspection authorities and other legal protection agencies);
  3. notarial and legal offices, to an extent necessary to draft legal documents; and
  4. other entities, with data subjects’ consent.

VI. Transfer of data outside of the European Economic Area

As a rule, AMALYTICA does not transfer any personal data outside of the European Economic Area.

However, please be informed that it can prove necessary to transfer personal data to a third country in a manner and on the terms and conditions set out in the applicable provisions of law. This can be the case, for example, whenever:

  • services are provided to or with participation of a party registered outside of the European Economic Area,
  • specific IT services or tasks are entrusted to contractors with registered offices outside of the European Economic Area.

Any such transfer will take place only where the conditions set out in Chapter V of the GDPR are met, i.e. on the basis of a European Commission adequacy decision (GDPR Article 45), subject to appropriate safeguards, in particular standard contractual clauses (GDPR Article 46), or on the basis of the derogations provided for in GDPR Article 49. Information on the safeguards applied and on how to obtain a copy of them can be obtained by contacting AMALYTICA.

VII. Data subject’s rights

Any data subject whose personal data are processed has the right to access their personal data, have them rectified or erased or have their processing restricted any time, and the right to data portability in line with Article 20 GDPR, subject to the limitations stipulated by the provisions of law and to the extent to which this does not constitute a breach of any professional secrecy.

Furthermore, every data subject whose data are processed has the right to lodge a complaint with the supervisory authority competent for personal data protection, in Poland — to the President of the Personal Data Protection Office, and also, pursuant to GDPR Article 21, the right to object to the processing of their personal data, whenever the data are processed for the purposes of the legitimate interests pursued by the controller or by a third party, i.e. on the basis of GDPR Article 6(1)(f). To exercise the rights referred to above please contact AMALYTICA as indicated in Section I.

VIII. Right to withdraw consent

Whenever data are processed based on a data subject’s consent, the data subject has the right to withdraw their consent at any time. The withdrawal of consent does not affect the lawfulness of the data processing based on the consent before its withdrawal.

IX. Information on required or voluntary data provision

To the extent personal data is processed to execute and perform a service agreement, provision of data is a contractual requirement, whereas in most other cases, it is a statutory requirement. Personal data is provided on a voluntary basis, but in the event of refusal to provide the same, the execution and performance of an agreement will not be possible.

X. Automated data processing

AMALYTICA does not use automated decision-making and profiling or automated personal data profiling.

XI. Changes to the data privacy policy

Any changes to this Policy will be published at www.amalytica.com and apply from the date of their publication. AMALYTICA will give notice of material changes by appropriate means.

AMALYTICA Limited — United Kingdom

Summit House, 12 Red Lion Square, London, WC1R 4HQ · Reg# 16934696

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AMALYTICA Limited (“AMALYTICA”, “we”, “us”) is committed to protecting personal data. This Privacy Policy explains how we process personal data in connection with the services we provide, in accordance with the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018 (“DPA 2018”), as amended, including by the Data (Use and Access) Act 2025 (“DUAA”). The supervisory authority for data protection in the UK is the Information Commissioner’s Office (“ICO”).

We process personal data of:

  • our clients and prospective clients who are individuals;
  • where a client is a company or other organisation, the individuals who represent it and the client’s employees and collaborators; and
  • individuals whose data we receive from clients or other sources.

Where personal data is not obtained directly from the data subject, its source is those clients or other sources, and the categories of data are those set out in section III.

I. Data Controller

The data controller is AMALYTICA Limited, a company incorporated in England and Wales under company number 16934696, with registered office at Summit House, 12 Red Lion Square, London, England, WC1R 4HQ.

For any matter relating to the processing of personal data, you can contact us at office@amalytica.com or by post at our registered office. AMALYTICA has not appointed a Data Protection Officer.

II. Purposes of processing and lawful bases

We process personal data for the following purposes and on the following lawful bases under Article 6 of the UK GDPR:

  • to conclude and perform a contract for the provision of services (Article 6(1)(b)); for data of individuals representing a corporate client and of the client’s employees and collaborators, the basis is our and the client’s legitimate interests (Article 6(1)(f));
  • to comply with our legal obligations (Article 6(1)(c)), in particular under anti-money-laundering, accounting and financial-services legislation;
  • for our legitimate interests (Article 6(1)(f)), in particular to establish, exercise or defend legal claims, ensure the security of our resources, identify conflicts of interest, prevent misuse, and for archiving and statistical purposes;
  • to promote and carry out direct marketing of our services, with consent (Article 6(1)(a)); electronic direct marketing is also carried out in accordance with the Privacy and Electronic Communications Regulations 2003 (“PECR”), including the “soft opt-in” where applicable;
  • for recruitment of employees or collaborators (Article 6(1)(a) and (c));
  • to protect the vital interests of a data subject or another individual (Article 6(1)(d)).

III. Categories of personal data

We process personal data to the extent necessary to provide our services and to comply with legal obligations, in particular the following categories:

  • identification and contact data — e.g. name, company, position, address, e-mail address, telephone number;
  • billing and payment data — data needed to issue an invoice, transaction identifiers and payment information;
  • order and contract data — information on ordered reports, purchase history and related correspondence;
  • account data — where an account is created, including login credentials and a password stored in secured form;
  • data arising from legal obligations — including accounting and tax records and, where applicable, anti-money-laundering verification data;
  • technical and usage data — e.g. IP address, device data, logs and cookie identifiers, as described in our Cookie Policy;
  • data provided by the client — necessary to provide services in a specific case.

IV. Recipients of personal data

We take care to keep personal data secure and do not transfer it to any person or entity not authorised to receive it. In addition to our authorised staff, personal data may be shared with:

  • providers of hosting, IT, accounting, tax and audit services;
  • our banks (in connection with payments);
  • courts, public authorities and bodies performing public tasks, where required by law;
  • professional advisers, including lawyers, where necessary; and
  • other recipients, with the data subject’s consent.

V. International transfers (outside the UK)

As a rule, AMALYTICA does not transfer personal data outside the United Kingdom. Where a transfer to a third country is necessary, we make it only where a lawful transfer mechanism under the UK GDPR applies, namely: UK adequacy regulations made by the Secretary of State; appropriate safeguards, in particular the ICO’s International Data Transfer Agreement (IDTA) or the UK Addendum to the EU standard contractual clauses; or an applicable exception under Article 49 of the UK GDPR. Transfers to the European Economic Area are permitted. Information about the safeguards applied, and how to obtain a copy, is available on request.

VI. Retention

We keep personal data for no longer than is necessary for the purposes for which it is processed, in particular:

  • data relating to a contract — for the term of the contract and, afterwards, for the limitation period for claims;
  • accounting and tax records — for the period required by law (as a rule, 6 years);
  • anti-money-laundering records — for the period required by the applicable rules;
  • data processed on the basis of consent — until consent is withdrawn.

VII. Your rights

Subject to the limitations set out in law, you have the right to access your personal data, to have it rectified or erased, to restrict its processing, to object to processing carried out on the basis of legitimate interests (Article 21 UK GDPR), and — to the extent it applies under Article 20 UK GDPR — the right to data portability. You may also have rights in relation to automated decision-making. To exercise these rights, please contact us as set out in section I.

VIII. Right to complain

If you consider that we have infringed the UK GDPR in processing your personal data, you have the right to complain to us directly under section 164A of the DPA 2018. You can raise a complaint by contacting us at office@amalytica.com. We will acknowledge your complaint, take appropriate steps to investigate it, and inform you of the outcome without undue delay.

You also have the right to lodge a complaint with the ICO under section 165 of the DPA 2018 (www.ico.org.uk). We would, however, encourage you to contact us first so that we can try to resolve your concern.

IX. Withdrawing consent

Where processing is based on consent, you may withdraw your consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out on the basis of consent before its withdrawal.

X. Cookies and similar technologies

Our website uses cookies and similar technologies as described in our Cookie Policy, in accordance with PECR and the UK GDPR. Certain analytics activities may fall within the exceptions to the consent requirement introduced by the DUAA, in line with current ICO guidance.

XI. Automated decision-making

AMALYTICA does not carry out automated decision-making or profiling of personal data.

XII. Changes to this policy

Any changes to this Policy will be published at www.amalytica.com and take effect from the date of publication. We will give notice of material changes by appropriate means.